WORK
PROFESSIONAL EXPERIENCE
HEM
HEM is a brand created for Hudson Projects for their latest mixed use rental property. HEM is where creativity, craft, and community emerge. Rooted in the Old English word for Home, HEM embodies both place and feeling: a refuge for self-expression and foundation for community.
The brand is meant to not only feel iconic, but to be an Icon. It is about quality that leans to simplicity and timelessness. Striving for excellence in craftsmanship, artistic expression, and human-centric solutions.
BROCHURE
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SOCIAL MEDIA VIDEOS
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REN
REN is a brand created for Hudson Projects for their multi-use rental building on Joyce & Kingsway.
REN captures simplicity by incorporating Scandinavian and Japanese influence within its design. Attracting young professionals and students looking for both quality and community.
BROCHURE 06
SOCIAL MEDIA ADS 07
RAY
RAY is a brand created for Hudson Projects for their multi-use rental project on the corner of Main & 49th in Vancouver.
This brand was created to embody the community of the Punjabi Market, in which this building resides, while also incorporating the simplicity and minimalism Hudson is known for.
SOCIAL MEDIA ADS
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SOCIAL MEDIA - @PROJECTSBYHUDSON
Hudson Projects social media is highly curated, planned, and thought out. The Instagram grid is meant to have viewers question if Hudson is a Real Estate Developer, Interior Design firm, and everything in-between. Stories are a mix of organic content and curated posts that showcase the neighbourhoods Hudson builds in, small businesses within these neighbourhoods, and the buildings themselves.
Visit @projectsbyhudson on Instagram for live updates
NEIGHBOURHOOD VIDEO - IG STORY
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CREATION OF HEM -
IG STORY
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BROADHURST & WHITAKER - IG STORY
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REN - IG STORY
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NAIMO - IG STORY
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NAIMO - IG STORY
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NAIMO - IG STORY
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RAY - IG STORY
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HEM - IG STORY
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HEM - IG STORY
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NEIGHBOURHOOD - IG STORY
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NEIGHBOURHOOD TIK TOK
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NEIGHBOURHOOD TIK TOK
NEIGHBOURHOOD TIK TOK
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HUDSON PROJECTS - SIGNAGE
At Hudson I have created a number of signage for multiple projects. Some of this includes but is not limited to building signage, directional signage, and unit signage. Below are some examples.
PAST WORK
SCHOOL PORTFOLIO
ANYWHERE ELSE
Anywhere Else candles is focused on creating fragrances that transport individuals to a different time in their life—The scents evoke feelings of nostalgia that transport individuals back to specific memories in their life. Drawing inspiration from concepts of time travel and portals, Anywhere Else's imagery supports the idea of transporting an individual “Anywhere Else”.
DINE OUT VANCOUVER
Poster illustrations of different cuisines to help promote the Dine out Vancouver Festival—Canada’s largest food and drink festival that takes place annually and showcases the best flavours of the city.
CIN CIN
Cin Cin is a beverage company that sells premixed cocktails. The phrase "cin cin" is spoken in many different languages—including French, Italian, and even in English—used when cheersing with friends and family. The direction of the brand is inspired by gathering with those close to us and the commonalities across cultures.
